European Picota cherry producers are forecasting a high-quality crop with good volumes for the upcoming season. Although a warm winter, followed by a cold spring, has delayed the season slightly, growers have reported an abundant of fruit on trees. The first European Picota cherries arrived in the UK mid-June and according to the growers' association Agrupación de Cooperativas Valle Del Jerte, the season for the cherries is expected to run to early August.
The UK is a leading market for European Picota cherries, and this year's growers are planning to promote the flavour and key points of difference of their fruit to the trade. That will include highlighting the traditional cultivation methods, care for the environment, and farming in harmony with the natural surroundings of the Jerte Valley.