Fruits with a niche market have small volume and high price and increase in popularity

The weather is getting hotter and hotter, and the watermelon, known as the "cooling machine", is starting to sell well. In the fruit shops, colorful fruits are on the shelf. As the main fruit, Watermelon is placed in the most conspicuous place at the door. The crowd comes to purchase in an endless stream. "It's hot these days, and we can sell hundreds of kgs of watermelon a day." The clerk mentioned that the watermelons in the store are all unicorn melons and Xiale watermelons, and the prices are 4.98 yuan and 3.68 yuan per 500 gram, respectively. In addition to watermelons, seasonal fruits such as cherries, lychees, peaches, dragon fruit, and plums have gradually entered the peak period of listing, and the fruit market is trading hotly.

The volume of niche fruits is small and the price is high, but it is "suddenly rising"
Not only the common fruits are popular in the market, but niche fruits are also appearing more and more. Novel fruits such as bee sugar plums, seedless lychees, and wax apple have become "internet popular fruits" like avocados that have been popular for a long time. In some fruit chains, there are some niche fruits for sale, but the prices are generally more expensive.

"Niche fruits used to be little known, but now with the improvement of technology, scale, logistics, marketing, and others, many niche fruits have won a big market," said Mr. Liu, who has been engaged in the fruit wholesale business for many years.

Domestic high-quality fruits come into a golden period
"The average price of fruit has fallen for 9 consecutive weeks." According to the person in charge of the fruit market. The main reason for the decline is that the volume of seasonal fruits is increasing, especially melon fruits, and the price has dropped significantly compared with before. Moreover, fruits produced locally and from the surrounding areas ripen successively, including bayberry, yellow peach, and nai-plums, and their marketing volume increased. While the logistics and transportation cost of local fruit decreased.

"Looking at the overall sales, consumers pay more attention to quality in terms of fruit demand." Zhang Qiang, head of fruit procurement at BBK, said that the imported fruit supply chain is affected by the global pandemic, and domestic high-quality fruits get a golden opportunity to fill the gap in the high-end market. Since the beginning of this year, consumers' demand for and recognition of domestic high-quality fruits has increased significantly.

According to estimates, although the amount of various types of fruit listed in the later period continues to increase, the demand for fruits is also increasing with the rising temperature. The supply and demand are balanced currently. It is expected that fruit prices will not fluctuate much, and the overall trend will continue to remain stable and slightly downward.

Source: Changsha Evening News


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