Fragment Design logo grown on a melon

Japanese musician, producer and designer Hiroshi Fujiwara is a globally influential streetwear designer He launched his first brand, Good Enough, in the late 1980s. Good Enough eventually gave way to a new project: Fragment Design, the brand which Fujiwara dedicates most of his time as a creative.

Fujiwara's Instagram page is kind of a diary of his day-to-day life, from the food he's eating to the cars he's driving. Occasionally, it's a sneak peek into his forthcoming projects.


A recent post on Fujiwara's Insta page just featured a melon. And it has the Fragment Design logo grown into it. Netizens are pretty impressed by this melon. Fujiwara has placed the fragment logo on so much stuff, but now he has made the lightning bolt logo grow on a melon.


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