The processed product segment is a galaxy that combines many companies that set themselves apart mainly based on the production capacity of their plants, which in turn determine the volumes and sales channels of references.
"As small companies lack the volumes for the big retail chain, they usually focus on premium products destined to consumers who know what they want and are willing to pay for quality," explains Claudio Corradetti, owner of Corradetti-Prodotti tipici abruzzesi.
"Our mission is to produce a natural product that preserves the ancient tradition of processing raw material by hand. Almost all of our products are gluten and lactose free and without additives and preservatives. We process small quantities of fruit, with requests that exceed the production capacity of our laboratory. The ongoing climate change does not in fact always enable us to plan processing."
Corradetti (which was founded in 1928) has been placing itself on the niche market for three generations. The company focuses on the creation of unique products using local raw materials and traditional recipes (Teramo - Italy).
"This is how Croccante alle mandorle, Sassi d'Abruzzo, fruit and citrus fruit preserves and candied Tarocco orange and Sicilian lemon peel were born. In addition, we also produce various flavors and colors of sugared almonds, biscuits, jams and marmalades, almond-stuffed confectionery, dark chocolate and various digestive sugars. Our products are also known and appreciated overseas, like in the US."
The most popular products include a Montepulciano grape preserve, a typical product from Abruzzo also known as "scrucchiata" due to the action of squeezing grapes between the fingers to remove the seeds. There are also innovative pairings such as pear and cinnamon and orange and almond. Fruit is also paired with spices, making original products available in the 125 and 250 gram formats."
The processed product segment is rather slow and is being affected by the crisis which has led to a drop in consumption. The crisis is damaging high-end products more, as they are not essential goods.
"The fierce competition and overly low prices in shops contributed to the crisis of the entire sector. It is impossible to achieve high-quality products by only looking at prices, as they entail a high content of processed fruit with little sugar and without preservatives or pectin."
In addition to processing the raw material at a low temperature to preserve its organoleptic qualities, the company is also focusing a lot on gluten and lactose-free products to meet the demands of consumers who are increasingly requiring products with simple and natural ingredients.
The leading sales channels are specialized stores and points, wholesalers and tasting points in tourist destinations as well as the gift segment mainly in Germany.