JAZZ™ apples are taking part in an exciting new adventure, thanks to a new global partnership with Warner Bros. Consumer Products, supporting Warner Bros. Pictures’ new animated adventure, “DC League of Super-Pets.”
Highlighting the new partnership, JAZZ™ will release co-branded packaging and eye-catching point-of-sale displays with retail partners globally leading up to the film’s release in theatres only, beginning 27 July internationally and on 29 July in North America.
In addition to co-branded packaging and in-store promotions, the partnership will drive shoppers to stores with JAZZ™ apples on their shopping lists, thanks to additional amplification via social media and a robust digital ad campaign. Consumers will have the chance to win “DC League of Super-Pets”-branded drawstring bags and notebooks via online trivia games and quizzes accessed by QR code on packaging (Germany, Belgium, The Netherlands), an Instagram contest (US only), or scanning their loyalty cards in select retail stores (New Zealand).
“We’re so excited to be teaming up with Warner Bros. Consumer Products and joining the ‘DC League of Super-Pets’ adventure. This is a great opportunity for our JAZZ™ brand to connect with children and families across the globe and help build healthy habits that last a lifetime,” said T&G Global’s Head of Marketing, Rebecca Chapman.
“Our new partnership also showcases JAZZ™ as the ideal, super refreshing snack fit for Super Heroes! We hope this promotion will excite children and their families and help grow their appetites for naturally healthy and delicious fruit.”
T&G Global will be rolling out the marketing activations from July onwards in key international markets, including Germany, Belgium, Netherlands, USA, Canada and New Zealand.
For further information:
Melina Mundy Hermann
Tel: +64 21 362 469
Warner Bros. Consumer Products