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Angelcot crop anticipated to move fast

The coveted, always anticipated Angelcot® season has begun. "Grown in Brentwood, California, this crown jewel of the stone fruit season does not spend much time on the store shelf," says a release from Frieda's.

Angelcots are white-fleshed apricots known for having delicate skin and sweet flesh. They have the juiciness of the ripest nectarine with the delicate texture and aroma of apricot. Angelcots have the perfect balance of acid and sugar with a buttery, perfume-like sweetness. The exterior of the fruit is characterized by blushing—the telltale sign of an Angelcot instead of a regular apricot.

“There are many reasons consumers love the Angelcot,” said Alex Jackson, director of sales for Frieda’s Branded Produce. “From the delicate blush color this fruit adds to any Instagram feed, to its sweet taste, the Angelcot is at the top of consumers’ stone fruit must-eat list this summer.”The exterior of an Angelcot is characterized by blushing—the telltale sign of an Angelcot instead of a regular apricot.

Unique tarping and reflection of the sun help to form the blushing that makes this apricot special. Grown exclusively for Frieda’s by a family-owned, 3rd-generation business, this seasonal specialty can be enjoyed chilled, grilled or simply out of hand.

The sweeter flavor profile of this bite-sized stone fruit makes Angelcot the variety to introduce to younger shoppers. Promote them for snacking, baking and salads or curate a beautiful charcuterie board with other seasonal fruits and honey. The crop is limited and mostly pre-booked, so call your Frieda’s account manager to request samples for next year.

For more information:
Mary Coppola Heslep
Frieda’s Branded Produce 

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