A few days ago, Shanghai Super Brand Mall, the largest commercial complex in the Lujiazui area, joined hands with CP Fresh and Lotus Market to launch the 2022 CP Thailand Durian Festival through a live broadcast. It is reported that during this durian festival, there were not only selected A-grade fresh Monthong durians, but also a limited number of 300 Lava durians certified by GI geographical indication.
Thai Monthong durian is famous for its freshness, which is regarded by locals as a treasure gifted by nature. The selected A-grade Monthong fresh durians and Lava durians at the CP Thailand Durian Festival represent the highest quality durians imported from Thailand by CP Fresh, a subsidiary of CP Group. In Chanthaburi Province, Thailand, which is the most suitable for durian cultivation, own orchards were built, and durian experts are invited to carefully maintain the orchards. 30-year-old trees are selected to cultivate top A and AA fruits. It is only picked when the maturity of the tree reaches 85%, which ensures the sweeter taste and richer fruit aroma of the durian, creates the top quality benchmark in the fresh durian field, and brings the most original tropical flavor to consumers.
In response to the safety issue of imported fruit consumption that everyone is most concerned about in the "post-pandemic era", CP Fresh provides a complete traceable nucleic acid test report and entry-exit inspection and quarantine certificate for all employees through the safe, reliable and guaranteed industry chain management and control, ensuring that every A durian imported from Thailand is safe and secure to eat.
The first CP Thailand Durian Festival will be held online and offline simultaneously. At the same time, the first CP Thailand Durian Festival has synchronized the layout of the pop-up stores in East China of CP Group, covering about 300 sites in Shanghai, Hangzhou, Suzhou, Wenzhou, Wuxi and Xuzhou. The Shanghai Super Brand Mall in the commercial real estate sector of the CP Group and other branches in other cities are on sale.
As a bridge of cooperation and communication between China and Thailand in various fields, CP Group has been actively participating in China's reform and opening up, and has continuously increased its investment in China.