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Optimistic outlook for summer citrus season

Jac. Vandenberg, Inc. is preparing for a busy summer citrus season as it finishes a successful end to the winter citrus season with Morocco. With the final Moroccan Nadorcotts shipped and sold, the first easy peelers from Peru and Uruguay have already arrived and volume will pick up slowly in the coming weeks as Chile and South Africa enter the fold.

Jac. Vandenberg offers a portfolio of citrus products which include mandarins, oranges, Cara Caras, lemons, grapefruits and tangelos. 

“We have a fantastic portfolio of citrus products which include mandarins, oranges, Cara Caras, lemons, grapefruits and tangelos,” says John Paap, brand manager at Jac. Vandenberg. “We make it easy for customers to fulfill their summer citrus needs with a one-stop-shop.”

While logistical challenges will likely continue, there is optimism for a smooth summer with high-quality fruit. One new product Vandenberg will offer is organic lemons from Argentina which recently gained entry into the United States. First arrivals are expected in July.

The bio netting pack is available for Bagu brand oranges and lemons and SUNRAYS brand mandarins.

The company’s award-winning bio netting packs continue to receive strong demand from both retailers and consumers alike. “We are encouraged to see retailers and consumers gravitating towards this particular package. We know how amazing this netting is for closing the regenerative loop,” says Paap. The netting, made 100 percent from beechwood tree fibers, is fully home compostable and produced with significantly lower environmental impact versus its plastic counterpart.

“This summer, we are introducing new artwork for our tags used on the bio netting,” says Paap. “The new artwork calls out the unique elements of the pack. Consumers will know straight away that this netting is made from tree fibers and home compostable.” The bio netting pack is available for Bagu brand oranges and lemons and SUNRAYS® brand mandarins.

Vandenberg is also once again supporting the Save the Children’s 100 Days of Reading campaign via its SUNRAYS brand. 

For a second consecutive year, Vandenberg, via its SUNRAYS brand, will support Save the Children’s 100 Days of Reading campaign. The campaign gives children fun ways to keep reading this summer while also providing support and resources to kids in rural America most impacted by inequality. June 1-September 8, every link clicked or QR code scanned by supporters will help unlock donations of books, educational materials and healthy food for kids living in some of America’s most impoverished, rural communities. Children living in rural poverty face significant and unique challenges such as hunger, low education outcomes and lack of access to opportunity. 

“To promote this campaign, we will feature a QR code on our SUNRAYS mandarins packages all summer long that will direct consumers to the campaign’s page that features terrific content for children and adults,” says Paap.

For more information:
John Paap
Jac. Vandenberg, Inc.
Tel: +1 (914) 964-5900
jpaap@jacvandenberg.com  
sales@sunraysfruits.com 
www.jacvandenberg.com  


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