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"Consumer spending diminishes, but fresh, bright-colored fruit remains popular"

In addition to sugar content and firmness, the color of fruit is an important reason for popularity in the market. Many consumers lean towards fresh, bright colors. And different colors are not just considered less beautiful, but consumers like them less, which affects the retail price. Shandong Source of Nutrition Food Science Co., Ltd. is a global fruit producer that provides of pre-harvest color change solutions. Manager Wang, the company spokesperson, recently talked about their new color change product Nucolor.

"Many fruit orchards apply color changing products to change the color of apples and grapes, but quality in the market for color change products is uneven. Apples and grapes that have been sprayed with bad products can rot or fall off. That is why we introduce Nucolor. This product will improve the colors of fruit, while minimizing the impact on product quality," said manager Wang.

Manager Wang continued to explain how their product works. "Nucolor stimulates the composition of anthocyanidins in fruit, which promotes the color changing process and helps fruit keep their unique color and luster. Nucolor improves the appearance and product quality of fruit and raises the commercial value. Both the sugar content and natural levels of anthocyanidins improve after treatment. Moreover, the fruit endures storage better," said manager Wang.

"The product is quite easy to use. When the fruit starts to swell, and the color changing process has just started (around 20%-30%), then the fruit can be sprayed with Nucolor for the first time. Covered fruit can be sprayed on the second day after the cover is removed. The spray is applied evenly across the fruit plants with the use of a nebulizer."

When asked about the advantage of Nucolor compared to other color changing products, manager Wang replied, "Our color changing spray makes use of natural components extracted from plants, a variety of vitamins, amino acids, and trace elements. Other color changing products in the market make use of ethylene, but our products do not, which helps the effect last. Nucolor will not make the fruit fall off the tree. And Nucolor will not diminish the product quality or storage life of fruit."

"Even though consumer spending is declining, brightly-colored fruit will always attract the attention of customers," said manager Wang. "Nucolor can help improve the color of Fuji, Gala, and Pink Lady apples, as well as grapes."

Shandong Source of Nutrition Food Science Co., Ltd. is not yet registered in overseas markets, but the company is looking for distributors, and hopes to establish strategic cooperation with distributors across the world.

For more information:

Manager Wang

Shandong Source of Nutrition Food Science Co., Ltd.

WhatsApp: +86 18615225880 

WeChat: +86 18615220662 

E-mail: sales@awt-biotech.com 

Website: www.chinesepost-harvest.com 


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