ASF Edition, a leading company in creating and editing plant varieties through its Frutaria matrix, markets its stone fruit under the Ondine (flat stone fruit) and Regal'in (round stone fruit) brands. "The company sells carefully selected varieties that are characterized by their excellent flavor, complete coloration, productivity, long post-harvest life, and unbeatable appearance."
Fruits de Ponent, an agro-food cooperative group of recognized prestige in the fruit sector with more than 2,000 hectares dedicated to stone fruit, is firmly committed to both brands developing projects for the planting of 100 hectares of round stone fruit and 225 hectares of flat stone fruit to meet the needs of consumers.
“Having Fruits de Ponent as part of the project is a real privilege. It provides high agronomic capacity with a base of farmers specialized in stone fruit, which is ideal to guarantee an agile and efficient service and a great strategic alignment with the foundations of both projects,” stated Alfonso Rivera, CEO of Frutaria.
Josep Presseguer, CEO of Grup Cooperatiu Fruits de Ponent, said that the group is taking a giant step in quality with this agreement because it will offer consumers selected stone fruit under brands of recognized prestige, such as Ondine and Regal'in. The CEO of Fruits de Ponent also said these types of alliances were necessary today, to enhance stone fruit, and leave the world of commodities.
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