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"We pioneered the manual sorting of durians in China"

Zhang Gang, the founder of Henan Jinzhitai Fruit Co., Ltd., has been engaged in the durian trade since 2008. Durian is his main product. In addition, he also deals in Southeast Asian products such as mangosteen and longan. Different from other merchants in the market, the founder Zhang Gang only trades ripe durians. With the advantages of durian quality, the products of the company are favored by major channels. Today, the company can make 700 containers of durian products each year, with a value of 380 million, becoming the largest merchant in the Wanbang market that provides durian products.

Durian is a single product with extremely strict quality control requirements, and problems in any link may lead to quality problems. With years of experience in the operation of this product, Wu Hongying, the head of Jinzhitai's outreach, introduced their unique insights on the creation of durian products.

"To make a good durian product requires a professional team. Ten years ago, we set up factories in the main durian producing areas in the east and south of Thailand, and dispatched a professional team to control the quality in the production area."

Temperature control during durian transportation is also the key to product quality. Wu Hongying shared: "We control the temperature of the whole process of transportation, from factory loading to customs, from customs to the domestic market, and strictly control the temperature according to our own standards."

The sorting of durian products after they enter the market is also an important process. For this link, Jinzhitai has specially set up a professional sorting team, and employees can join the team only if they have 1-2 years of practical experience. "Our company is the first wholesaler in the country to use manual sorting to control the quality of durians. This method can ensure that there are no problems with the quality to the greatest extent, and further strengthen the cooperation between channel dealers and us."

In addition to the durian business, considering the congestion in the transportation at the border in the past two years, Jinzhitai has also begun to plan to make some domestic products in recent years. At present, it has cooperated with Yunnan Jiapin Company on the blueberry product, and its sales are among the best in the major wholesale market merchants in the country.

Shine Muscat and Tunisia pomegranates are also the two major items they focus on, and it is expected that the products will be officially launched on the market in August this year.


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