Herbs are prominent among the references distributed by the main fruit and vegetable channels, namely large-scale retail, wholesale and the Horeca. Regardless of the sales channel, it is the intrinsic quality of the product that allows for proper positioning of the item.
Luciano Internicola of Aromathica
Aromaticha, an Italian brand of cold-dried herbs, is revolutionary in its sector because of its drying process, which takes place at low temperatures so that the essential oils, flavor and beneficial properties typical of herbs do not evaporate from the plants.
An example of the drying process using the Aromathica method
The company has about 50,000 seedlings including 26 thousand rosemary, 4 thousand sage, 4,000 thyme, 4,000 fennel, 3,000 chili pepper, 2,000 mint, and 7,000 oregano, on a 7-hectare area. The production capacity for packaged product is about 1,000 packs per day, mostly chili, wild fennel and oregano.
It is mainly sold in 15- and 20-gram packages (see photo below) either directly to the consumer or to the intermediary or specialized store. The company is open to the Horeca sector and to all those commercial outlets that favor high standards of quality, in Italy and abroad.
In the last two years, the chili in particular immediately stood out, becoming the line's best seller within a short time and winning the Gambero Rosso award as the best chili in Italy 2022. Also Gambero Rosso recognized oregano as one of the top of Italy and awarded it with the Eccellenze Agroalimentari del made in Italy recognition.
In 2022, Aromathica also attended its first foreign trade fair, specifically Foodex in Tokyo. This experience allowed the company to make a name for itself in the industry. There are currently several ongoing negotiations with Japanese importers, aiming to conclude an agreement within the year.
Aromathica was also selected by the Macfrut fair in Rimini for the Spices & Herbs Global Expo 2022, along with some of the best national producers of herbs and spices. During this fair there was tremendous interest in Aromathica herbs from both Italian and and especially foreign visitors.
As a result of all this interest, the company has invested in increasing production capacity, purchasing new land for cultivation and more bigger dryers. With these investments, the Internicola family, the creator of the brand, has taken an important step toward fulfilling its mission, that is, to bring the finest of what the Sicilian land has to offer to the world.
The Internicola family, at the same time, is also moving forward with its brand in the field of legumes, under the brand name Il Baccello, launched a couple of years ago, which represents the first line of legumes grown in the Belice Valley and available in large-scale retail outlets.
Unlike the legumes usually found on supermarket shelves, Il Baccello offers only varieties of legumes typical of Sicily, grown without the use of synthetic chemicals. Here, too, the consumer is assured of a 100% Sicilian product that is safe, nutritious and with an authentic taste.