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NZ ‘Made With Care’ campaign launches at five Vietnamese retailers

From June 3 to July 31, the New Zealand Trade and Enterprise (NZTE) will maintain the Made With Care retail campaign, in which high-quality imported food and beverage (F&B) products will be showcased to Vietnamese consumers via five retailers nationwide.

The retailers are AEON, Winmart, BRG, MM Mega Market, and Lotte. The dedicated retailers are designated based on their shared values with the Made With Care campaign, which focuses on bringing safe, tasty, premium quality, nutritious, and ethical products to consumers.

Through the global campaign, NZTE aims to expand the brand value of New Zealand’s F&B products.

Made With Care highlights five paramount attributes infused in New Zealand’s commitment to its F&B products: safe, tasty, premium quality, nutritious and ethical. These attributes are deemed particularly well-aligned with the selected five retailers: Aeon being highly focused on the premium quality of its products, Winmart sharing an aspiration to bring tasty and safe foods to its customers, BRG sharing the nutritional value of each of its product selections, and Lotte ensuring tasty and delicious products to its consumers.


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