Ever since its establishment, Snow Valley has benchmarked production against the highest global processing standards. Partnering with global potato processing experts and installing fully automated TOMRA production lines plays a core role in their peeling and sorting process and meeting their own high standards.
With an investment of 1 billion RMB in its potato processing production, Snow Valley now operates three production lines, including two lines dedicated to producing high quality frozen French Fries. These processing lines consume an estimated 400,000 tons of raw potatoes and the annual production capacity has reached 150,000 tons of frozen French fries and 10,000 tons of potato flakes.
Snow Valley has created a series of consumer products to meet demands from various customers. With every province having its own marketing outlets, except Tibet, Snow Valley now runs a sales network covering 14 different nations and more than 50 regions.
High quality production using international advanced and smart technologies
Currently, frozen French fries hold the highest production volume for Snow Valley, which is where they have cooperated with TOMRA the most. Quality-conforming frozen French fries must meet the sensory requirements of shape, taste, color, smell, and hygiene indicators.
Snow Valley has installed TOMRA’s Eco Steam Peeling line, the TOMRA 5A Whole Potato sorter, the TOMRA 5B sorter for wet French fries and frozen French fries. These additions operate at high efficiency, reduce waste, reduce the environmental impact, and offer smart connections to factory automation. The TOMRA POM/DYN length analyzer is equipped in the laboratories responsible for quality control, ensuring food safety and quality control.
Wang Nan, CEO of Snow Valley Group, said: “We aimed to become a world class enterprise from the first day we started. TOMRA has always been one of the world’s leading companies when it comes to peeling and sorting, which aligns with the expectations and ambition of Snow Valley. This past decade of Snow Valley Food also witnesses our 10-year partnership with TOMRA. It’s fair to say that TOMRA has been there every step of the way with Snow Valley Food’s growth.”
TOMRA Steam Peelers have been installed in all three production lines of Snow Valley . With TOMRA’s excellent Eco Steam Peelers, peel loss has been reduced, reliability has increased, and valuable raw material is saved from waste, thereby directly improving yields.
Snow Valley Food installed the TOMRA 5A Whole Potato sorter immediately after the Steam Peeling stage, to accurately remove Potato defects such as green potatoes, rotten potatoes, black spots, and scabs, etc.
Wang Nan concluded: “The support from TOMRA doesn’t come only with equipment, but also innovative customized solutions. In the next 10 years, we hope Snow Valley as a Group can reach another revenue breakthrough from RMB 1 billion to RMB 10 billion. And we also look forward to our joint growth with TOMRA in the future.”
For more information:
Nuria Marti
nmarti@alarconyharris.com