The recent good Dutch weather has not benefited mushroom sales. "The market's now reacting to that, partly by tempering supply. But the high costs have also led to several growers stopping. Demand is currently somewhat lower, but when it increases again, I think the (continuing) supply-side regulation effects will become evident," says Maurice Koppen of Oakfield Mushrooms.
Oakfield strategically chose to focus on chestnut and exotic mushrooms, supplying white mushrooms as more of a service item. "White mushroom sales remain stable, while the demand for exotic mushrooms, both in mix pack and single product, is increasing. The search for meat alternatives - which exotic mushrooms are - continues. We offer nameko, shiitake, royal oyster mushrooms, maitake, pompom, and beech mushroom in organic varieties too."
"Royal oyster mushrooms are doing particularly well. We, therefore, put a lot of time and energy into drawing attention to these exotic mushrooms," says Maurice, "including through Instagram, where we share recipes. We get a good response to that. There are many holidays now, so quite a few trading days fall away."
"That's never a good thing. But, after two pandemic years, the demand from the tourist countries in southern Europe is noticeably climbing again. I'm concerned about the huge production cost hikes. The war in Ukraine has accelerated that. The big question is how that will translate further in the market," Maurice concludes.