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Hwy Haul CEO Syed Aman:

‘Digitizing supply chains would slash food waste’

Syed Aman founded Hwy Haul in 2018, with a mission to eliminate waste in the transportation of food from farms to consumers. With a background in supply chains and distribution at Walmart, Aman had seen a lot of food waste and inefficiency in stores and in transportation.

Now, Aman wants to attempt to digitize the supply chain to slash food waste, a move that would simultaneously tackle the inflation rates.

The Santa Clara, California-based company takes a multipronged approach to the issue by:

  • Monitoring temperature and humidity
  • Providing complete visibility from start to finish
  • Course-correcting if there is an issue
  • Digitizing the supply chain
  • Providing reliable capacity year-round

Access to refrigerated truck capacity is a key piece of the puzzle, according to Aman. “Reliability is a question mark” when a broker is working with six to 10 companies, he said. Only 5% to 8% of brokerage work is currently done digitally. That indicates there is ample room for growth in automation.

Hwy Haul digitally matches loads with carriers and can balance shifts in supply and demand. The company works with hundreds of shippers, including multibillion-dollar companies. Aman said it has access to nearly 10% of the nation’s 500,000 refrigerated truck drivers.

In April, $240 million in produce was left rotting in trucks at the U.S.-Mexico border while drivers waited in long lines due to increased inspections before passing through. Whether it is a pandemic, a war, climate change or another issue, food supply chains are likely to face continuing challenges.

“We need to build a more resilient supply chain to tackle this,” Aman said. “The supply chains of the future need to be reimagined and reconstructed.”


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