Agrico PSA has recently reached another milestone: over 50,000 Kenyan potato farmers are now digitally partnering via their Facebook page. PSA’s Facebook page has evolved into a platform where potato knowledge is shared between Kenyan farmers, connections between farmers and off-takers are supported, and value chain developments are shared.
From the very beginning, they have been aware that they should take the lead in supporting Kenyan potato farmers to collaborate and share potato knowledge in the most efficient manner. Taken the large number of Kenyan potato farmers – some 800,000 – they were aware of their physical limitations.
That was the reason they were convinced they also needed to use modern digital means in order to communicate efficiently. Taken the high use of mobile phones in Kenya and the popularity of Facebook in their target market, they decided to create Agrico PSA’s Facebook page.