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New Zealand: Largest exporters confident in Chinese market

New Zealand's largest exporters of kiwifruits have expressed confidence in the future of the Chinese market and further expansion opportunities. Chinese sources say the economy has remained strong through Covid-19.

Despite the impact of Covid-19, Zespri, the world's largest marketer of kiwifruit still sees strong growth potential in China, with demand forecast to double over the next five years, said the company's Executive Officer for Greater China Michael Jiang, adding China has been one of Zespri's largest markets for 20 years.

"We've also recently expanded our presence in Chengdu to better connect us to growers in one of China's major kiwifruit growing areas as we work to understand the opportunities for the New Zealand and Chinese industries to cooperate, be it through science, research or the development of new varieties," he said.

Recent good news for New Zealand's export sector is the protocol on upgrading the China-New Zealand FTA, taking effect in April. The upgraded FTA makes exporting to China easier and reduces compliance costs for New Zealand exporters by addressing a range of non-tariff issues, such as a six-hour limit on customs clearance of perishable goods and proper storage while pending release.


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