Hà Nội supports farmers in digitalisation of production and sales

The application of digital technology to the production and consumption of products will help Hà Nội's farmers increase added value of agricultural products.

To build a smart agriculture sector, Hà Nội like other localities across the country has employed many solutions to help farmers access and apply digital technology in production and consumption activities, aiming to build a new generation of farmers who can master digital technology.

Nguyễn Thế Hanh, director of Hải Anh Safe Vegetable JSC, said his company has built an electronic sales system including a website and social media page to promote product consumption reports www.einnews.com

“The information about the growing area, production process, product origin and labels are updated on each kind of vegetable. Currently, the company buys about 500-600 kilos of vegetables for farmers every day,” Hanh said.

Vice President of Hà Nội Farmer’s Union Dương Thị Hằng said Hà Nội’s farmers are actively applying digital technology to production and setting up groups to sell products online. During the peak time of the pandemic, farmers in districts connected and sold thousands of tonnes of farm produce through websites. Many farmers have actively built their electronic sales channels and connected with businesses to develop an online brand identity (including website, email system, Facebook fan page and landing page).

To date, the Ministry of Agriculture and Rural Development (MARD) in coordination with the Ministry of Information and Communications have created digital booths for 2.5 million farming households on Vietnam Post’s e-commerce platform Postmart.vn.

Besides providing a digital platform and instructions on how to trade online, Vietnam Post also supports farmers in integrating solutions such as marketing, communication, packaging, transportation and payment. Currently, nearly 50,000 agricultural products have been sold on this platform, demonstrating the early effectiveness of digital transformation in the agriculture sector.


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