MountainKing has introduced new, three-pound mesh bags of its popular baby-sized Red and Gold potatoes designed to generate a higher ring for retail grocers while providing shoppers with a larger, yet still manageable product size for summer cookouts, potato salads and other dishes associated with the season.
“It’s well documented that small potatoes and their 1.5-pound mesh bags have performed extremely well in recent years,” said Andreas Trettin, MountainKing director of marketing. “We certainly see big opportunities with the three-pound mesh bags.”
He adds several grocer chains already are merchandising MountainKing’s baby Red and Gold potatoes in the new three-pound mesh bags and the smaller 1.5-pound size. The Medley pack is available exclusively in the 1.5-pound size.
In addition to providing full visibility, the mesh bags are known to extend product shelf life, Trettin said. As for their popularity among shoppers, MountainKing surveys show three in four consumers prefer the see-through packaging.
Since coming on the market in 2018, the company’s baby variety has steadily grown in popularity, particularly among younger shoppers seeking high-flavor, bite-sized potatoes that cook up quickly and require no peeling. Sixty percent of shoppers in a MountainKing survey indicate ease of preparation as the top reason they purchase the smaller potatoes.
MountainKing’s emphasis on its pre-sized variety also comes as the fresh potato market faces significant supply challenges among traditional russets, golds and to a lesser extent, red potatoes.
Trettin said the shortages are primarily a result of last year’s growing conditions, a combination of excessive heat and decreased production in several principal growing areas.
“The good news is the supply and quality of our baby reds and golds are both very positive,” he said. “It’s all about providing our retail partners with the right products at the right time.”
A comprehensive merchandising program of high-graphic bins, seasonal recipes and display-ready sleeves are available to support both MountainKing’s 1.5 and three-pound mesh bags.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households enjoy MountainKing products every week.
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