The Department of Agriculture from the Philippines is looking to boost banana exports to Japan. Some P3 million (€54,000) is being allotted for a marketing and public relations campaign of the Pilipino Banana Growers and Exporters Association (PBGEA). The campaign is intended to strengthen the Philippine banana industry’s market access and possible price increase in the international market.
PBGEA executive director Stephen Antig: “The domestic banana industry is optimistic that the marketing campaign will enable producers to secure the support of Japanese consumers in our bid to adjust prices.”
He said the campaign would make the Japanese consumers aware that the current buying price is not sustainable because of the spiraling production costs.