Serge Zeppieri, Grosbusch:

“Mass retailers are looking for novelty”

For the week of Easter, Grosbusch set up displays at its retail clients, including the Leclerc supermarket of Hauconcourt (northeastern France). Serge Zeppieri, operations manager at Grosbusch, speaks about the many advantages of such a service. 

“Those displays are what differentiate us from the competition. Each member of the team comes from the mass retail industry. We want to professionalize our branch using our know-how. These displays are interesting for many reasons, especially in the fruit, vegetable and fish departments which are the lungs of the store. First of all, the displays allow us to promote seasonal products which, in this particular case, were the Landes asparagus, artichokes, cauliflower, cucumbers, radishes and carrots. They also bring some novelty, and we know that the stores are looking for novelty at the moment. Our clients want to be amazed and surprised, and that is why they love this type of setup.”

Besides seasonal products, exotic fruits were also featured in the displays. “The week of Easter is as important as the Christmas holidays for exotic products. And although the context was not so favorable for consumption, the displays helped market larger quantities of seasonal fruit and vegetables at good prices and sales were satisfactory.”

Adapting the displays to the market
Grosbusch is based in Luxembourg and the company also offers its services to supermarkets there. “We adapt our displays according to the market. Luxembourg has a population of 600,000 and a large number of international residents. In the southwest of the country, there is an important Portuguese community, so we promote mainly Portuguese products there. In the city center where the purchasing power is higher, we can promote exotic products such as the mango shipped by plane. Our displays can vary greatly, depending on the sectors and the markets, which makes our work all the more interesting.”

For more information:
Serge Zeppieri
Phone: +352 661 403 733

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