"It has been an amazing campaign, which has defied all the initial forecasts, starting from the lower volumes that predicted a short campaign, which would have ended by April. Instead, the drop in consumption and the stability of the fruit have ensured the availability of fruit at least until 15 June. We are currently commercializing Tarocco Gallo, as well as the late pigmented varieties Tarocco Meli and Sant'Alfio, while, starting from 30 April, we will start with the late blonde Valencia and Ovale oranges," said Giovanni Scavo, sales manager of the Sicilian Il Girasole Soc. Coop.
Good outlook for the Sicilian citrus campaign. Giovanni Scavo, sales manager of Il Girasole Soc. Coop
The commercial calendar of Il Girasole covers the entire year, including early and late varieties. The main types of fruit processed are Navel, Tarocco, Moro, Sanguinello oranges, Nova clementines and late Ciaculli mandarins, apricots, peaches, nectarines and Coscia pears. Among the commercial channels are large-scale retail trade in Italy and abroad, especially in Germany, France, the Netherlands, Denmark, Poland, Romania and the Czech Republic.
"The drop in consumption is undeniable - explains Giovanni Scavo - Families are more cautious about shopping because they are struggling to make ends meet. With the large foreign organized distribution, the bulk of the work is done at Easter, with prices really far below previous years. All that remains is a memory of the exploit of quotations and consumption experienced in 2020, at the height of the pandemic. Even in 2021, prices were higher than current quotations, given the higher volumes compared to the current campaign, aggravated by the increase in raw material prices that affect every link in the chain."
"The next goal on which we are working is an educational campaign that will enhance the use and consumption of our products. Very often, in fact, some brands of large foreign retailers quote our citrus fruits as fruit to be squeezed, which, in campaigns such as the current one, tends to reduce the price of high-quality fruits that can bear the trademark of PGI Red Orange of Sicily. These fruits, especially with the pigmented varieties, have allowed us to embark on an important path of internationalization already started years ago, in conjunction with the growth and development of our company," concluded John Scavo.