Juan José Flores, director of Aneberries, has called on the international blueberry industry to agree and manage together in the perspective of responsibility and the promotion of increased consumption, as the main strategic axes of development.
Flores: “Carrying out this type of training organized by Blueberries Consulting, through these specialized seminars, always brings a benefit to the places where it takes place, and in particular to the field of blueberry production here in Mexico.”
“I believe that one of the important issues is to analyze the world production scenario and the growth that each of the countries are experiencing. Of course, today we must pay close attention to Peru's growth. I think that through the International Blueberry Organization and the North American Blueberry Councils themselves, both the North American Council and the United States Highbush Blueberry Council, all together we should pay attention to what is going on with growth versus consumption."
"We must be very responsible in the care of this sector so that it continues to be a profitable and sustainable sector. We have to agree not to take it to a product that becomes comfort. So it is very relevant that we can all agree to do a big promotion to increase consumption, because consumption is not growing at the same rate as surfaces are growing.”
Source: blueberriesconsulting.com