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Peru: Vertical bike climbs trees to harvest fruit and prevent deforestation

In the Peruvian Amazon, more than 1 million trees are felled to harvest the aguaje fruit every year. The fruit grows on palm trees that measure up to 35 meters high, making it difficult to reach. It is therefore easier to cutting them down. As the illegal logging keeps getting the Amazon at risk, Ogilvy Perú has created the Vertical Bike, a vehicle that uses a Honda motor to help native community farmers to harvest the aguaje fruit without harming the tree.

The Vertical Bike, which stands as a creative solution that simplifies the harvest of aguaje and avoids cutting down trees, can contribute significantly to protecting the ecosystem.


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