This year, Savéol was present at Fruit Logistica in Berlin to present a range of products rich in novelties. The company continues to grow and develop its segmentation in line with the growing market. ‘We have chosen to base our segmentation on varieties with a high potential in terms of taste to follow the company’s traditional approach, as well as consumer expectations,” explains Laurence Rault, sales manager of Savéol.
Claire Simon and Laurence Rault at Fruit Logistica 2022
New cardboard packaging with great visibility
The AGEC law has also been a driving force in terms of innovation because Savéol has developed a whole range of 100% cardboard packaging. This is a significant development for the company, which now has 30,000 tons of packaged products.
“We have been working on our packaging for four years. We tried to give maximum visibility in order to reassure the consumers and because being able to see the product is key to making a purchase. This is why we have developed a whole range of packaging with lateral openings that allow the product to be seen on all four sides of the tray. Our packaging also has a color code for each type of variety, which helps consumers identify the product and brings more harmony on the shelves.”
Expanded offer for specialized stores
Another novelty presented by Savéol in Berlin was the broader cherry cluster segment of the high-end brand “Jardins des Embruns” for specialized stores. “We have expanded the range with the color trio of tasty cherry tomatoes, which is very popular among French consumers. We really tried to prioritize tasty varieties with a high Brix level, such as the red cluster cherry tomatoes sold in bulk or trays of 350g, which brings a perfect balance between sugar content and aroma.”
Innovations in the range of old varieties
In the same search for new taste varieties, Savéol has expanded its range of old varieties by introducing the Reine de Coeur and the Marquise Noire, both in trays of 750g. “Since the beginning of April, these new varieties have allowed us to offer a more complete range. Old varieties are popular, with an increase of 20% on the market in just three years.”
Developments within the range Cultivated Without Pesticides
In addition to the new tasty varieties and the new packaging, the company has also strengthened its commitment to the range without pesticides and the organic production. “Our range without pesticides has been doing really well on the market for four years, with a market share of over 50%. We have also completed two years of organic conversion for products of the ratatouille range, so we can now propose significant volumes of certified organic products to our clients.”
Besides the tomato, the company also continues to develop its range of strawberries, with its Red Label strawberries and 100% cardboard packaging as well.