The Texas International Produce Association is proud to announce that this year, The Fresh CrEd podcast, featuring Craig Slate and Ed Bertaud, will be onsite performing interviews and providing commentary during a podcast that will span the duration of the Viva Fresh Expo on Saturday, April 23.
“The Fresh CrEd podcast started out as a passion project for me,” says Slate, CEO of SunFed. “Our vision through this live podcast is to reach people all over the globe who have a passion for produce. We hope to share what’s going on in the Texas/Mexico trade corridor with buyers, produce managers, and consumers alike.”
The Fresh CrEd podcast will span the duration of the Viva Fresh Expo on Saturday, April 23.
The experience, which Slate describes as both fun and rewarding, culminates in a podcast that centers around current events, unique produce stories and innovative ideas and concepts to improve health.
Previous interviews have ranged from a mega real estate investor to the only man to swim the Amazon River, as well as folks within the industry who have taken the Clean Eating Challenge to heart.
“My experience with The Fresh CrEd podcast has been more rewarding than I could have imagined. The feedback from colleagues, friends, and family has been humbling,” says Bertaud, director of retail sales for IFCO. “When Craig approached the rest of the Viva Steering Committee with the initial idea of what now is the Clean Eating Challenge, I didn’t know how much I needed to participate. After having been part of the inaugural group and working with many participants since, it is truly one of the most impactful things that have ever happened to me.”
The podcast will run from 12:30—6:00 pm CST just outside of the main entrance to the Expo hall. It will also be recorded and shared for later use. To see the podcast schedule in advance, visit the Fresh CrED Twitter page on April 18.
Without sponsors, this event would not be possible. Thank you to Produce Careers Inc., StePac and Limoneira Company. We also extend thanks to SunFed, IFCO and the Texas International Produce Association (TIPA) for their help and support in bringing this opportunity forward.
“We are fast approaching another Viva Fresh Expo and we’re excited to return to Dallas with our TIPA members, sponsors and industry friends,” says Dante Galeazzi, president and CEO of TIPA. “With Viva Fresh, we continuously strive for and support innovation, particularly as it relates to attracting more consumers to the fresh produce aisle. Bringing The Fresh CrEd live to the expo is just another outside-the-box idea to reach folks from all over, so they can experience what we are doing with fresh produce here in the Lone Star state.”