In 2021, Dole and McDonald’s jointly launched the Golden Pineapple Sorbet to start the early summer ice cream market. This year, Dole and McDonald’s once again launch a fat-free apple sorbet, bringing seasonal flavors.
"Apple" joins hands with McDonald's
McDonald's various co-branded limited editions have always been sought after by consumers. Last year, it jointly launched the Golden Pineapple Sherbet with Dole, which had a great response from the market. For the use of original golden pineapple juice, the rich aroma and sweet and sour taste of pineapples are perfectly restored. Young consumers enjoyed the sorbet and shared on social media. The sales far exceeded expectations and were sold out ahead of schedule.
Therefore, this year, McDonald's chose to join hands with Dole again to jointly develop and create a dessert that meets the needs of the current market - apple sorbet. This time, Dole Red Fuji apple juice is added, and the soft texture is created through the cutting-edge technology, showing a natural fruity aroma and light-sweet delicacy. Since no milk or cream is added in sorbet, it is more suitable for young consumers who are pursuing a low-fat diet and the balance between health and deliciousness.
Red Fuji gift box hits the market
In conjunction with the launch of the co-branded Apple Sorbet, Dole will launch a commemorative Red Fuji apple gift box. The gift box adopts a trendy design style, combined with the brand characteristics of McDonald's, and uses lines to outline the shape of the apple. Dole will showcase another star product that will win the favor of McDonald's and consumers.
"Apple" strength- Trustworthy brand
Dole originated in 1851 and has become one of the best-known brands in the domestic fruit industry. Dole gives top priority to product quality and has a century-old brand history. In 2020, Dole and the Shanghai Disney Resort launched a multi-year cooperation to become the official fruit partner of the Shanghai Disney Resort.
After entering the Chinese market in 1998, Dole has continuously expanded its product line. At present, in addition to bananas and pineapples, there are also rich product categories such as apples, papayas, avocados, grapes, pears, blueberries, citrus, coconuts, and corn, etc. Dole produces more than 90 fruit and vegetable items at home and abroad, and has self-operated farms around the world, with a mature quality control system.
Dole is constantly committed to bringing fruits and vegetables from around the world to your table at the peak of quality, freshness and taste. In 2020, Dole released six global commitments to actively create shared value for people and the planet, including a commitment to providing high-quality nutrition to 1 billion people by 2025 and striving to achieve zero fruit loss by 2025.This coincided with McDonald's China's promotion of sustainable development actions such as green restaurants, green packaging, and children's nutrition, as well as the practice of the brand concept of "because of love, do the best". The collaboration with McDonald's also integrates the premium-quality nutrition of fruits into desserts, hoping that more people can enjoy the nutrition brought by Dole.
"Apple" strength-Visual and taste enjoyment
Dole Red Fuji apples are picked in Shandong, with red peel and firm flesh, sweet and crisp. In Dole's selected orchards, Dole's strict standards are followed from planting to harvesting.
Bagging technology is used to reduce the use of pesticides in the apple planting process, and 206 pesticide residue tests have been carried out to ensure food safety. The orchard adopts manual picking to protect the appearance of apples and avoid bumps. Each apple is manually screened and standardized to ensure the quality. Each Red Fuji apple in the Dole gift box is manually screened multiple times. Only the ones with a flawless appearance, suitable fruit shape, red peed reaching more than 85% of the body, and a diameter over 85mm can be selected.
The Dole Red Fuji apple gift box, with a novel and trendy packaging design, coupled with good-looking and tasty red Fuji apples, is suitable for gifts and self-consumption. This gift box will be launched simultaneously on Dole JD’s self-operated store and flagship store, Tmall, Pinduoduo, Douyin and other platforms.
During Apr.14 to Apr.17 in 2022, there will be a 1 yuan special activity, limited to 20 gift boxes per day. Soon, consumers will be able to buy the gift box from supermarkets and other offline channels.