Ever Tru Farms, an Ontario-based greenhouse grower of strawberries 365 days a year, announced its first shipment of strawberries to select stores in the United States and Canada. Ever Tru is unique in its approach due to the company’s vertical integration and hydroponic growing process.
“Shipments to the North American market hit stores in March,” said Paul J. Mastronardi, director of sales for Ever Tru Farms. “Initial feedback from retailers has been positive and we look forward to providing consumers with strawberries that are Forever Delicious™.”
Left to right: Paul J. Mastronardi, Butch Demers
Ever Tru Farms has the entire operation under one team, allowing it complete control of the growing process from propagation to distribution. The team spent six years reconstructing and adapting the sustainable hydroponic growing process. As a result, the company has developed a growth strategy for strawberries and is committed to quality, consistency and transparency.
“We want to improve the strawberry eating experience,” says Butch Demers, vice-president of sales. “We believe people deserve a sweet, delicious and juicy strawberry, every time.”
Ever Tru Farms’ strawberries are grown using a hydroponics system in a controlled environment using maximized biological control and are non-GMO. LED supplemental lighting in the greenhouse allows for year-round production, producing 20,000 cases of strawberries a week. “By the fall, Ever Tru Farms will have an additional 600,000 square feet of hydroponic growing space resulting in a production of 32,000 cases per week,” Mastronardi says. “Our expansion plan will ensure that demand from consumers and our retail partnerships will be met.”