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Registration to participate in the 14th edition of Fruit Attraction 2022 is now open

The 14th edition of Fruit Attraction is set to take place in Madrid from October 4 to 6, 2022. Companies in the fruit and vegetable sector can now apply to participate in Fruit Attraction, one of the world's most important fruit and vegetable trade fairs, whose priority deadline is 11 April.

Operators and retailers from all over the world can take advantage of the fair to present their innovations, quality, and diversity to win over the market and plan their campaigns at a very strategic moment. The entire value chain of the fruit and vegetable sector will meet again to hold this event this year.

The Fair will have its Fresh Produce and Auxiliary Industry areas, as well as Startup's Hub, a new monographic area dedicated to newly created companies, both in the Fresh Produce segment and Ancillary Industry, which were incorporated after January 1, 2021, and until September 1, 2022.

Fruit Attraction will, once again, promote Fresh Food Logistics, a unique professional and hyper-specialized call in the European Union that brings together all the actors of the cold food chain under one roof.

It will also once again bet on transformation solutions through innovation, sustainability, and digitalization with the Smart Agro Area and Biotech Attraction.

The Guest Importing Countries initiative, which has the United Arab Emirates, Saudi Arabia, and Canada as protagonists, is once again part of the powerful International Buyers Program. It will favor commercial relations between the countries of the European Union and these non-EU markets, covered by a complete program of round tables, guided visits to the fair, and B2B sessions.

In this edition, the fair will hold a complete program of technical conferences and activities that will make it the center of knowledge for the sector, with some sessions characterized by the great diversity of content, as well as by the high level of participants and speakers.

Once again, Innovation Hub and Foro Innova will be the areas dedicated to innovation and business innovations in the sector. In this area, the fair will once again host the Innovation Hub Awards, which have become a fundamental event to support the sector's entrepreneurial commitment.

Strawberry will be this year's Fruit Attraction's star product. In addition, the fair will also have its gastronomic space, Factoria Chef.



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