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Migiva automates quality control and adds data-driven decision making with the Clarifruit Platform

The Migiva Group is a leading vertically integrated farming and marketing company, with its own grower-exporter operations and its own global sales and marketing operations, Joy Produce.

Migiva has more than 30 years of operation in the local and international markets, providing products and services of extraordinary quality and with activities in various industries.

A rising consumer demand for the highest quality threshold in Premium Fresh Produce
Migiva is known for offering fresh produce of a consistently high quality standard, and was looking for a way to transform its manual processes with data, automation and AI. This would support the company in maintaining its competitive edge in an increasingly digitized landscape. 

The vast majority of supply chain stakeholders are still performing fresh produce quality control manually, and therefore missing out on a wide array of benefits, from productivity and objectivity, to data-driven decision making. Migiva was looking for a strategic partner who had a clear vision of the future of fresh fruits and vegetables quality control, and who had the tools and technology to lead the way.

The company was hoping to:

  • Achieve consistency
  • Reduce manual work
  • Add visibility and insight
  • Gain better control

The solution for Migiva: a smart, data-driven platform to perform quality control
After an introduction to Clarifruit, Migiva onboarded the cloud-based quality control software platform which includes both the mobile app for the inspector themselves, and also the management and analytics dashboard for the QC director. The AI-driven platform leverages proprietary computer-vision technology to assess the quality of a wide variety of fresh produce, and its customizable web application digitally designs and manages QC operations, auto-generating smart reporting, and analytics, all from a single dashboard.

Immediately, Migiva could see how the platform would have a measurable impact on their own bottom line, both by reducing waste, and offering data-driven insights that could improve the fresh fruits and vegetables supply chain from end to end.

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