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Global cherry market trends explored during March Quality Summit

Hazel Technologies, Inc. is hosting the Cherry Quality Summit at the end of this month. The one-hour event on Thursday March 31st will feature speakers with extensive knowledge of the cherry category amidst the 2022 global cherry season.

Speakers include Desmond O’Rourke, founder and CEO of Belrose, Inc. and Mario Cervantes, director of business development – AgTech at Hazel Technologies, Inc. Other presentations at the webinar will highlight grower and quality perspectives from various cherry growing regions around the world.

O’Rourke is an expert in international marketing research with 60+ years of experience. Over the last 30, he has specialized in global fruit industry problems and conducts yearly global fruit marketing analysis for the cherry, apple, pear and kiwifruit industries at Belrose. His presentation will focus on global market trends for cherry in 2022. Cervantes will speak on innovations in post-harvest technologies for the commodity.

Left to right: Desmond O’Rourke, Mario Cervantes

“Over the last few years, the global cherry industry has seen major growth, specifically in Chile, Turkey and the United States,” O’Rourke. “I look forward to discussing how consumers around the world are driving the increased production in these countries and what this means for the market.”

“We know consumers eat with their eyes first, especially when they are purchasing produce,” said Cervantes. “Hazel 100™ helps maintain stem greenness, promotes longer shelf-life and gives high post-storage quality, so that the cherries you send to retailers, wholesalers and importers arrive at field-fresh perfection. I look forward to expanding on these benefits during the summit on March 31st.”

The Cherry Quality Summit is a free event and will offer both English and Spanish translations. Registration is open to the general industry until March 31st or until capacity is reached.

To register, click here.

For more information:
Hazel Technologies
Tel: +1 (559) 321-2146    

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