Chiquita is celebrating an all-new collaboration with Italian artist Michela Picchi, with the creative supervision of Armando Testa advertising agency, to make over its iconic blue sticker with a vibrant twist.
The joyful designs are a celebration of rebirth, growth, rejuvenation and sunshine, featuring eye-catching colors, mesmerizing patterns and recognizable Spring visuals that complement Chiquita’s bright yellow bananas. Now through mid-April, these limited-edition stickers will adorn 200 million Chiquita bananas worldwide.
Chiquita's newest collaboration on its stickers is with Italian artist Michela Picchi.
“I was thrilled to work with Chiquita because the brand’s bright and energetic identity lends itself perfectly to my style,” said Picchi. “Spring signals the coming of warmer days and new beginnings, so incorporating those visuals into the stickers was essential to the design to ensure that each sticker exudes the excitement of the new season.”
Picchi is a cross-disciplinary artist known for her use of vibrant color palettes and has an experimental approach in her artwork. She creates a refreshing take on the classic blue sticker, visually expressing the feelings of Spring that consumers pine for during the long winter months.
“We know fans often crave the warmth and sunshine the Spring season brings,” said Jamie Postell, vice-president of sales for Chiquita North America. “By embodying Chiquita’s bold and fun spirit, we hope Picchi’s artwork on our stickers can help consumers to feel refreshed as we head into Spring.”