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Avocado shipper introduces “Experience the Difference” campaign

Mission Produce Inc. has launched its “Experience the Difference” campaign, a year-long initiative to showcase the key advantages customers can experience with Mission through the company’s customer service, ripening and distribution, vertical integration and sourcing, value-added services and sustainability.

The campaign highlights the attributes of Mission’s business model and answers the question, “Why partner with Mission?” The launch comes ahead of Mission’s presence at the Southeast Produce Council (SEPC)’s Southern Exposure in Orlando, FL.

“The Mission Advantage is about the benefit to the customer,” said Denise Junqueiro, vice-president of marketing and communications at Mission Produce. “The campaign will highlight Mission’s approach to providing value from field to fork.”

Throughout the year, the campaign will spotlight Mission’s:

  • Ripening and distribution
  • Vertical integration and sourcing
  • Value-added services
  • Sustainability

“Our goal is to continue the discussion of how we can best support our
customers. We constantly seek to innovate–the more we understand our customers’ needs, the better the service we can provide them,” Junqueiro added.

The "Experience the Difference" campaign will highlight Mission’s approach to providing value from field to fork.

Mission encourages you to stop by booth #945 at SEPC’s Southern Exposure from March 3-5, 2022.

For more information:
Denise Junqueiro
Mission Produce, Inc.  

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