For Masseria Fruttirossi, the 2021/22 pomegranate season is not over yet. "We think we can still stretch our season until mid-March or maybe a little longer," said Dario De Lisi, sales manager of the company from the Italian region of Apulia. "We are in the final phase of the season, but we are still able to ship more than 150 pallets a week to supermarkets in Italy, Austria, Germany and Switzerland."
"There is no shortage of orders. They have not decreased at all, not even in the last few days with the conflict in Ukraine. There is still a lot of enthusiasm on the market for pomegranates. It's just a pity that availability is now starting to decline rapidly."
"Compared to previous seasons, we have extended the sales calendar by about one month and a half. By doing so, we are meeting the expectations of our customers who are looking for a partner who is able to supply Italian pomegranates from the first week of September until the end of March. We can do this thanks to our different varieties and good storage methods. After harvesting, our fruit is placed in cells with controlled atmosphere, which preserves the quality and freshness of the product for quite a long time, up to 6 months."
"At the moment, prices are satisfactory and even better compared to the peak period of the season. The availability of Italian pomegranates was of course higher back then. But even if we look at the prices of the imported product already available from Peru or Chile, which is around €3 per kilo, our pomegranates are certainly competitive. And they come from a very short and controlled supply chain, which is something we should not forget either."