According to Stats NZ, gold kiwifruit continues to dominate fruit exports. In the year ended November 2021, gold kiwifruit made up 47 per cent, or $1.9 billion of total fruit export value, while green kiwifruit made up 23 per cent, or $923 million worth. Both increases were quantity driven, with prices falling compared with the previous year.
Since the kiwifruit season in 2016, which is typically from March to November, gold has overtaken green in terms of value. In the 2020 season, gold kiwifruit also overtook green in terms of volume.
Total fruit exports remained relatively flat, up 1.3 per cent in the year ended November 2021 compared with November 2020. Kiwifruit made up 71 per cent - $2.8 billion - of the total value of fruit exports, while apples made up 21 per cent - $843 million. Right now, China is the top export market for New Zealand apples, overtaking the EU for the 2021 season.