Rouses Markets and Sunkist Growers have earned the official Guinness World Records title for the largest display of citrus fruits. The video below shows how the display is being built.
Shipped directly from California’s citrus groves, the display features more than 40,000 pounds of fresh Sunkist Navel, Blood and Cara Cara oranges, as well as Sunkist® California mandarins, lemons, grapefruit and Minneola tangelos.
The record-breaking display had more than 100,000 individual pieces of citrus creating a mountain of colorful, juicy fruit. The event took place at Rouses Markets #33 in Metairie, LA where a team of over a dozen produce merchandisers crafted a citrus grove scene in only eight hours.
James Breuhl, Vice President of Fresh at Rouses Supermarkets added, “Earning a Guinness Worlds Records title for the Largest Display of Citrus Fruits is incredibly exciting! It took a tremendous amount of creativity, planning, collaboration, muscle and know-how from both Rouses Markets and Sunkist Growers to pull this all together. It’s partnerships like these that give the produce industry a lot to look forward to.”
“World records are a fun way to promote produce,” says Donny Rouse, CEO of Rouses Markets. “Citrus is a big part of our Eat Right with Rouses program and our in-house registered dietitian was on hand to discuss citrus nutrition and the health benefits that citrus can provide. We invite everyone to be a part of the celebration, as the record-breaking fruit made its way to over 60 Rouses Markets locations following the event.”
This newly-awarded title provides Rouses Markets and Sunkist Growers with an opportunity to educate consumers on the nutritional value found in citrus and each variety’s unique flavor profile.
"The start of the new year brings with it a desire to eat healthier. Vitamin C and other key nutrients are top of mind for so many consumers," adds Jim Phillips, president and CEO of Sunkist Growers. "Our fresh citrus cooperative is excited to join forces with Rouses Markets in achieving a new world record—it goes hand-in-hand with our Peel Good Citrus™ campaign focused on getting citrus into the hands of consumers around the world."
This is the first Guinness World Records title for Sunkist Growers and the third for Rouses Markets--it holds titles for the largest display of artichokes and the largest display of avocados.
For more information:
Christina Ward
Sunkist Growers
Tel: +1 (661) 290-8777
cward@sunkistgrowers.com
www.sunkist.com