Canadian ‘Spudpocalypse’ campaign targets Massachusetts

Now that Prince Edward Island tubers are hit with a moratorium on exports, a new advertising campaign warns of an impending “spudpocalypse,” affecting potato supplies and driving price spikes in the state of Massachusetts.

The campaign from the PEI Potato Board is meant to create public pressure in Massachusetts after Canadian and U.S. food safety authorities cut the export of potatoes from Prince Edward Island over fears of “potato wart.”

The Prince Edward Island campaign is targeting Massachusetts because the spud-loving state accounts for an outsized number of Prince Edward Island potatoes in the U.S. One of the few big potato-packers in the area says they have a point.


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