Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., announces the launch of the Coachella artichoke production season. Growing in the region for more than 20 years, 2022 also marks the fourth consecutive year of Ocean Mist Farms’ successful Peace Love & Artichokes messaging campaign.
“Every year is different, with Mother Nature being in charge,” said Jeff Percy, VP production in Coachella for Ocean Mist Farms. “Artichoke harvest is in full swing a bit earlier than last year and we are pleased with the demand for our Frost Kissed® chokes. Looking at production volumes we have good quality and supply for the balance of the Coachella artichoke season.”
Promotable volumes of Ocean Mist Farms artichokes will be available for the majority of the Coachella season and artichoke buyers are encouraged to connect with their Ocean Mist Farms salesperson to discuss opportunities.
Artichokes traditionally grow in a Mediterranean-like climate as the vegetable requires mild temperatures and plenty of moisture. However, Ocean Mist Farms has honed a desert-grown proprietary seed variety specifically for the Coachella Valley climate. By using Coachella’s optimal growing conditions during the winter-to-spring months, Ocean Mist Farms is able to maintain its quality standards year-round.
Ocean Mist Farms will issue a bi-weekly video field report as part of its trade email campaign to show off Coachella artichoke production during February. This is just one trade activation being employed to elevate Ocean Mist Farms branded artichokes with decision-makers.
To further encourage shoppers to put artichokes in their baskets, Ocean Mist Farms is launching a multifaceted campaign, launching next week and lasting through April 8. The campaign will include email marketing to a robust community of artichoke shoppers and produce buyers, social media and Google advertising, and sweepstakes prizes to drive sales, brand engagement and in-store demand.