Hortgro India ended 2021 on a positive note with a remarkable upsurge in demand for South African Apples & Pears in the Indian market. Promoting the excellent produce from South Africa in India, Hortgro conducted multiple marketing activities in 2021, reaching out to key stakeholders to increase an awareness of and affinity with the great fruits from the country.
The campaign, spanned across the year, supported easy access to delicious South African produce to Indian consumers. In the last two years, Hortgro has seen an exponential rise in India's demand for the fruits. South African produce trended amongst the traders and consumers in 2021. A variety of apples and pears ranging from Pink Lady Apples, Royal Gala, and Granny Smith to Vermont Beauty, Forelle, and Packham Pears adorned the Indian markets.