This winter, in many supermarkets throughout France, consumers can find a “vitamin bar” highlighting a whole range of citrus fruit and kiwis to consume without moderation. It is TerreAzur, a wholesaler from the Pomona group and an expert in fresh fruit and vegetables for more than 100 years, who came up with this idea.
“This is part of the partnership with our clients. Our goal is to surprise the consumers with a great display of our products, and of course to increase sales,” explains Patrick Uzan, distribution development manager at TerreAzur.
“We integrate the eco-responsible dimension in our displays”
The idea has been a success, given the number of pictures shared on
social networks and all the positive feedback. “Today, I have no more POS displays in stock around this theme, all of them are currently being used. Besides the desire to promote our brands and products, we also want to integrate the eco-responsible dimension in our displays. For example, we reuse these concepts several times. The cardboard we use is also recycled and recyclable, and we limit our use of glue as well. This aspect is not communicated to our clients and consumers, but it fits perfectly with the philosophy and CSR approach of the Pomona group.”
“We constantly try to innovate”
Several times a year, Pomona TerreAzur suggests a number of display ideas depending on the seasons and various calendar events. One of the prominent themes this year is to promote local and regional products. TerreAzur has established a long-lasting partnership with local producers selected for their expertise and knowledge of the varieties that are best suited to their land. “It is an opportunity for us to promote their work and these partnerships.”
“We try, in a humble manner, to innovate each year with new concepts so that we and our clients can differentiate ourselves. TerreAzur has been creating displays for many years. For an operation like this one to be successful, the secret is to combine simplicity in the understanding by the consumer and simplicity in the set-up while creating an immediate visual appeal.”
“We promote our products through two brands”
With such displays, the company is able to promote its two brands. “Under the brand ‘Bon&Engagé’, we sell products that are good to eat and cultivated within a responsible agro-ecological approach. We prioritize, whenever the season allows it, French products with the HEV certification level 2. We also have our premium brand, ‘100% EXPERTS terroirs’, which promotes above all the quality of the product in terms of taste. The objective is to have consumers truly enjoy our products, while we continue to follow our eco-responsible approach.”
For more information:
Patrick Uzan
TerreAzur – Groupe Pomona
p.uzan@terreazur.fr