In order to capture European markets

German importer urges Sri Lankan agro exporters to practice superior packaging

Jan Paul Bethke is a leading German importer of Sri Lankan fruits and tea. He recently urged Sri Lankan agro exporters to practice effective and superior packaging in order to increase their success on the European markets.

He made these remarks at a forum organized by the Sri Lanka Export Development Board (EDB) on packaging and value addition strategies to enhance Sri Lanka’s agri-product exports to Germany on 12th January, 2022.

Bethke is co-founder of Lemonaid Beverages GmbH, Germany - a social business engaged in food and beverages based on Fair trade principles – and his company purchases a substantial amount of organic fruit and tea from Sri Lanka. Bethke has a longstanding association with Sri Lanka, having done his A/Levels and worked for a German-based development agency in the island during late 1990s.

According to him, developing a unique sustainable brand, changing with the evolving market trends, and approaching the correct customer base are critical to achieve success in the international marketplace.


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