Vertically integrated berry producer launches in Ontario

Ever Tru Farms, a new Ontario-based, vertically integrated berry producer of scale, has entered the market. Ever Tru Farms will launch with its first crop this March, using a sustainable hydroponic growing process that leads to a better, more consistent and locally grown product.  

Ever Tru Farms’ dynamic leadership team has decades of experience in the greenhouse and hydroponic growing industries. The team consists of Paul J. Mastronardi, head of sales and marketing, Guido van het Hof, president of Great Northern Hydroponics, as well as participation from Jim DiMenna, president of Red Sun Farms.  

Ever Tru Farms is targeting an aggressive expansion plan and is on track to have 1 million square feet of hydroponic growing space online in January of 2022, with an additional 1 million square feet by this coming fall. 

“We are one team with one focus: to deliver consistently delicious strawberries, every time. We are confident in our strategy, but more importantly, our process,” said Mastronardi. 

“We are moving into the strawberry category as a united front,” said van het Hof. “Through reconstructing and adapting the approach that brought us success with other produce, we have developed a growing strategy for strawberries that achieves unparalleled taste and consistency.”  

The Ever Tru team spent six years refining the growing process to ensure it was ready to hit the ground running. From propagation to distribution, and every stage in between, having the entire operation under one team allows them complete control of the growing process, ensuring that only the best strawberries are being produced and brought to market. Greenhouse-grown using a hydroponics system, these strawberries are locally cultivated year-round in a controlled environment with optimum growing conditions, no pesticides and non-GMO.  

Ever Tru Farms is targeting an aggressive expansion plan and is on track to have 1 million square feet of hydroponic growing space online in January of 2022, with an additional 1 million square feet by fall.  LED supplemental lighting allows for year-round production, meaning Ever Tru Farms will produce 30,000 cases of strawberries a week to start, with expected growth of up to 45,000 cases in the near future.  

For more information:
Craig Fahle
Ever Tru Farms
Tel: +1 (313) 307-6658  
Craig@vandykehorn.com 


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