Envy apples launches new Valentine’s Day movie promotion

Envy™ apples announced a Love at First Bite contest which opened yesterday.

The contest combines the ultimate apple experience with the ultimate wedding experience as couples compete for a $50,000 grand prize package. Contest participants will make a video sharing why they deserve an Envy-able wedding day and what makes their love story unique – all inspired by the new romantic comedy Marry Me from Universal Pictures, opening in theaters and streaming on Peacock this Valentine's Day.

Participants will enjoy Envy's sweet, sophisticated flavor as they--in their entry videos--carve a perfect heart shape into an Envy apple using only their mouths.

The Love at First Bite contest, hosted by wedding planner Mindy Weiss (above), challenges couples to carve a perfect heart shape into an Envy apple, using only their mouths, as part of their contest submission. 

"The Love at First Bite contest is a chance to savor small moments – with the balanced sweetness of Envy apples as well as the romance of Marry Me and so many real-life love stories," said Cecilia Flores Paez, head of marketing, North America, T&G Global. "We're excited to share the love and help one couple write their next chapter with the ultimate wedding experience."

Celebrated event and wedding planner Mindy Weiss will host the contest where participants have the chance to win the grand prize of a $50,000 Ultimate Wedding Experience prize package. The contest runner up has a chance to win $2,500 towards a wedding gown or outfit; the third prize winner will receive 100 tickets to see Marry Me in theaters to share with friends and family.  

After the contest entry period ends, a third-party judging panel will review entries and select a pool of no more than 10 finalists. Then, the public will vote for their favorite finalists. Each vote will be entered into a sweepstakes for the chance to win cash prizes, including one grand prize of $1,000, two runner-up prizes of $500 each and three third-place prizes of $250 each. The winners will be announced the week of March 8, 2022.

New "Envyliscious" recipes are also now available for indulging during the season of love.

To find out more about the contest, click here and to find more about Envy apples and find recipes, click here.

For more information:
Cecilia Flores Paez
T&G Global Limited
Tel: +1 310-291-5583 (cell)

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber