China: Goodfarmer Group and Focus Media signed a strategic cooperation agreement

On the morning of January 16, Goodfarmer Group and Focus Media held a joint press conference at Goodfarmer's headquarter. Mr. Liu Zijie, chairman of Goodfarmer Group, and Mr. Jiang Nanchun, chairman of Focus Media, officially signed a strategic cooperation agreement to establish a brand partnership. It is believed that the strong cross-border cooperation of the two leading brands in the industry will inject different vitality into the domestic fresh fruit and vegetable industry.

Goodfarmer Group is a leading enterprise in China's fresh food supply chain service industry. It has deployed 30 distribution centers across the country and has been deeply involved in the import and export supply chain for 20 years. Its offline service of more than 14,000 supermarket stores has basically established long-term and stable strategic cooperative relations with all national supermarkets and e-commerce customers. And by virtue of the perfect distribution service system and excellent product quality, it has continuously provided high-quality products to major terminal channels, network e-commerce and other platforms across the country, and provided consumers with a steady stream of branded fruits.

The establishment of a strategic partnership with Focus Media aims to further expand offline promotion and brand communication, deliver Goodfarmer's high-quality fruits to more consumers, and develop a strategic brand road of "branded fruits choose Goodfarmer" to engage the market awareness among the market, industry and consumers.

During the signing of the strategic agreement, Mr. Jiang Nanchun, Chairman of Focus Media, said: "Focus Media covers the three major living spaces of life, work and entertainment, such as apartment buildings, office buildings and shopping malls that mainstream people must pass through, focusing on the life trajectory of consumers. A three-dimensional round-up has been formed. I believe that the strategic cooperation between Goodfarmer Group and Focus Media will cover the life cycle of 400 million mainstream people and trigger the mainstream of the brand. In the future, Focus Media will help Goodfarmer Group to bring more new experiences of high-quality fruits and vegetables to consumers. "

At the same time, Mr. Liu Zijie, Chairman of Goodfarmer Group, also delivered a speech at the signing ceremony. He said: "Next, Goodfarmer Group will implement the brand drive and continue to strengthen the user's familiarity, safety and trust in Goodfarmer Fruits with the help of the saturated delivery of Focus Media, using integrated marketing methods to build brand awareness and allow more consumers to buy high-quality fruits that are carefully selected with ingenuity."

The signing of this strategic agreement will further deepen the cooperation and development of both parties. After the agreement is reached, Goodfarmer Group and Focus Media will focus on targeting high-influence and high-occupancy residential areas and office buildings, etc., and conduct high-frequency and high-density communication during prime time, and deliver Goodfarmer's promotion in various terminals of Focus Media. So as to subtly activate the market's brand awareness of Goodfarmer’s big-name fruit selection, and achieve a strong brand breakout.

In the future, the two parties will empower each other in various aspects of cooperation and make full use of their respective resources and media advantages. Goodfarmer will always adhere to the customer-oriented strategy, forge ahead with all partners, and work together to create a new type of strategic partnership. Adhering to the cooperation concept of long-term mutual benefit and healthy development, the two parties will jointly enhance the core competitiveness in their respective fields. Goodfarmer will also actively promote more high-quality and big-name fruits to enter the Chinese market, and build a new brand image with the best product quality and service.

For more information:

Goodfarmer Group

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