Spring will be full of events and fairs, but Macfrut president Renzo Piraccini is focusing on "his own event". "We are organizing our event which will take place in May, therefore there should not be any problems linked to the pandemic as there would be in winter. Of course we are keeping an eye on the situation day after day, but operators are just as optimist as us and bookings are in line with expectations."
"The international situation is uncertain at the moment, and all the big events that used to take place in January and February have been postponed to the spring. I believe Covid has created a situation where events will be increasingly specialized with fewer people attending. We can use an area - the Rimini trade fair grounds - which is very large and perfect for hyper-specialized events. It is important for the right people to attend the fairs and the excellent feedback of the 2021 edition have given us the strength to continue."
Will globalization thus be less... global? People will probably move less frequently and to nearer destinations, maybe to the advantage of less global and more national or continental fairs.
The entrance to Macfrut 2021
But what trend could we expect for 2022? "I can see production is destined to change quickly - the aggregation process cannot but speed up. Just think that companies which have formed a consortium to purchase energy, for example, will be less affected by the increase in costs envisaged, as they have a certain bargaining power. A small company cannot do anything. And this is true for everything, from packaging to technologies."
"2021 was a complicated year for everyone, but the sector 'held up'. Consumption was indeed affected, however, and now we will see what will happen in 2022."