According to industry experts, Malaysia's agricultural exports will greatly benefit from the rolling out of the Regional Comprehensive Economic Partnership (RCEP). RCEP will facilitate the broader market and development space for the development of Malaysia's agriculture, as well as strengthen agricultural investment and international cooperation between Malaysia and the RCEP members.
According to some, the golden age of the durian trade has begun. Predictions are that that by the year 2030, the export volume of durians will increase by 50 percent, and the production of the well-known Musang King variety of the fruit will double.
In 2020, China imported around 575.9 million kg of fresh durians, with an import value exceeding 2.3 billion U.S. dollars. Between 2017 and 2020, China's annual import value of fresh durians increased more than threefold, according to market and consumer data provider Statista.