On the back of positive H1 results and Greenyard’s continued profitable growth, Greenyard announces its Strategy 2030, including a first outlook on the value this will bring to the company and its stakeholders. Greenyard is plant-based by nature. Based on that foundation on the one hand, and a well substantiated Vision on the Future of Food on the other, the company has made it a clear goal to become a plant-based powerhouse and deliver on a set of first and steep ambitions for 2025.
Consumers are increasingly searching for healthier, low-processed food; in particular plant-based products. At the same time, they are not willing to sacrifice convenience and preparation time in that shift. Greenyard is already one of the largest purely plant-based companies in the world, delivering close-to-crop and convenient products to its customers, fully in line with current consumer trends. As a leader within the transition we witness today, Greenyard is committed to continue investing in convenience, and to accelerate the further widening of its plant-based portfolio. The acceleration will be enabled by a continued step-up in digitalization across the Group. This will allow to respond to current and future consumer needs; and it will directly contribute to a more sustainable food value chain.
Hein Deprez, co-CEO: “More and more, people recognise the power and the importance of a healthy, plant-based diet. For our health and for the planet. Close-to-crop food offerings are the cornerstone of our collective future. And with Greenyard, we have delivered this from the start, it is in our DNA. Today, we are a global leader in this field. We have a unique capability, through our scale and through our integrated relations with customers and growers, to capture a vital part of this fast-growing market. We are plant-based, by nature. It gives us a head-start and a competitive advantage. Now, as a next step we will push through in what is clearly the right direction”.
Marc Zwaaneveld, co-CEO: “Ahead of schedule, we delivered what we promised. Today, performance has improved significantly. We demonstrate stability and strength. The Strategy 2030 we announce today, is the next big step. We look ahead and will reconnect with growth. Greenyard is plant-based at its core and has already more than 1000 plant-based convenience products in its portfolio. Plant-based is what we do. We are at the heart of change and will accelerate our activities in these products, supported by ongoing digitalization and strong sustainability ambitions. We strongly believe these will be the drivers for a higher growth rate in sales and profitability, complemented by targeted M&A or cooperation – creating additional upsides to our plans.”
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