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Through "The Charming Taste of Europe" campaign

"The Union of Agricultural Cooperatives of Kavala" targets Canadian market

The Union of Agricultural Cooperatives of Kavala (Kavala COOP), from Greece, has joined "The Charming Taste of Europe" campaign to promote its kiwis and territory in conjunction with other exquisite European products.

The exotic nutritious flavors and many health benefits that exude from the Kiwi make it a quintessential winter fruit. While the kiwi is originally from China, it arrived in Europe during the 19th century and cultivated itself in Greece in the early 1980s. Over the past twenty years, the Kiwi has grown exponentially and has fast become a national product, specifically in Kavala, positioned on the coast in northern Greece.

The fast expansion of farmland planted with kiwi vines throughout Greece has grown exponentially, so much so that Greece is ranked fifth in the world in terms of production right behind China. As far as national exports go, Greece is ranked third in the world behind both Italy and New Zealand. Although Kiwis were already conquering the market place, since the pandemic, Greek kiwi production has benefited significantly. Following the uprise of the pandemic, the kiwifruit has gained the trust of markets in Central and Western Europe, the US, Canada, and others worldwide.

In the wider region of Kavala, the production of the kiwi fruit is approximately 50,000 tons, 10,000 of which are produced by KAVALA COOP. These products are then exported to various locations worldwide.

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