The Produce Marketing Association’s Virtual Town Hall Series, which began in March 2020 and has continued as a weekly broadcast into 2021, has won recognition in three separate awards recognizing programming and creative initiatives over the past year.
The series received the Silver Award in the category of Strategic Program – COVID-19 Related in the MUSE Creative Awards. The entries in the competition are judged by a blind panel of 46 jurors from 25 countries across multiple industries.
PMA was also recognized as the Best Non-Profit Campaign in the 2021 Impact Awards from the Internet Marketing Association (IMA). IMA’s annual awards recognize best-in-class creativity, expertise and results from practitioners across all industries.
Lastly, the series was also recognized with a Gold Award in the category of strategic communications by the MarCom Awards. There were more than 6,000 entries from throughout the United States, Canada and 39 other countries.
“It’s an incredible honor to be recognized by the Internet Marketing Association, the MarCom Awards and The Muse Awards for the Virtual Town Hall series we launched more than a year ago to help our members and industry navigate the disruptions of the pandemic,” said PMA CEO Cathy Burns. “Thank you to all of our town hall panelists and the PMA team in delivering new value and resources at a time when they were much needed by our members.”
The Virtual Town Hall has served as a venue to cover important topics like transportation challenges in produce and floral; diversity, equity and inclusion and the practices that help to ensure produce and floral remains a destination for the best and brightest talent; and insights or learnings from member attended events like SXSW and the Vatican Global Health Conference.
“The success of the series is not just in the consistency and duration of the series, which, thanks to our engaged members, has become a mainstay in our regular offerings,” said director of marketing and host of the Virtual Town Hall series, Scott Rutherford. “It is also in the depth and breadth of insights and expertise for the topics covered. PMA’s connection to the entire produce and floral global supply chain is one of the most valuable resources available to our members.”
The series will continue through the end of the year and industry members are invited to register for any upcoming event.
“The series has invited leaders from across the supply chain to provide insights for industry peers,” said chief content officer at PMA, Dan Stark. “This work requires coordination and communication both internally and with our industry volunteers. I’m very happy our team members can receive this recognition and share it with those who have participated as a resource, a speaker or an attendee.”
To register for the next Virtual Town Hall, sign up here.